
Conference realignment has dominated college athletics conversations, and UNLV is at a pivotal crossroads. With recent moves reshaping the Mountain West and Pac-12, it's clearer than ever that UNLV's ultimate ambition shouldn't stop at regional rivalries—it should target membership in the Big 12.

Staying Put (For Now)
When Boise State, Colorado State, Fresno State, and San Diego State bolted for the Pac-12 (effective 2026-27), UNLV faced a critical decision: join the exodus or solidify its stance in the Mountain West. The Rebels chose to stay, lured by significant financial incentives—a lump sum between $25-30 million plus future payouts from exit and poaching fees. This short-term financial stability was critical for an athletics department reporting a deficit nearing $21 million.
But make no mistake: this isn't a long-term solution.
Why UNLV Said "No Thanks" to the Pac-12

Passing on Pac-12 membership was about more than immediate dollars. With UCLA and USC long gone, the Pac-12's allure isn't what it once was. The league is no longer a guaranteed ticket to national prominence or a financial windfall. Moreover, UNLV leadership understood that joining a diluted Pac-12 would risk locking the school into mediocrity rather than positioning it for genuine growth.
The Big 12: The Real Prize

Ed Graney from the Las Vegas Review-Journal nailed it when he highlighted that UNLV's true ambition should lie with the Big 12. The Big 12 offers what neither the Mountain West nor the weakened Pac-12 can: national exposure, significantly higher media revenue, and top-tier competition. For UNLV, the Big 12 isn't just attractive; it's transformative.
UNLV's location in Las Vegas—a booming sports market featuring NFL, NHL, WNBA, and possibly MLB franchises—makes it uniquely attractive to the Big 12. The university's investments in athletic facilities, coaching hires like Dan Mullen in football and Josh Pastner in basketball, and strategic positioning in Vegas’ sports ecosystem all align perfectly with Big 12 ambitions.
Challenges and Opportunities
Yes, there are hurdles. UNLV's recent financial strain means the university must bolster its athletic budget through improved performance, donor support, and stronger attendance. Facilities upgrades and successful athletic outcomes, particularly in football and basketball, are mandatory to impress Big 12 leadership.
Yet, these challenges present opportunities. UNLV's athletics are on the upswing. Strong leadership from Athletic Director Erick Harper and high-profile coaching hires are setting a foundation that can catapult UNLV from regional power to national player.
What’s Next?
UNLV needs to maintain this strategic approach: leverage Mountain West stability now while aggressively positioning for Big 12 inclusion. Investment in facilities, program performance, and financial stability must remain priorities. Active, continuous engagement with Big 12 officials and member schools is essential.
The road to the Big 12 isn’t short, and it isn’t guaranteed. But for UNLV, settling for less simply isn’t an option.
Vegas deserves big-time athletics. The Rebels' ultimate play? Stamp that Big 12 invite.
Let's ride.